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Apples of Gold
Radio Script for June 10, 2009
“Impact the World for Christ Today”
Hello, I’m Doug Apple…with Apples of Gold.
Impact.
That’s the word that’s guiding me these days.
I want to impact the world for Christ.
Here is how I picture that word impact.
Imagine the world like a big bowling ball rolling very slowly in a straight line.
And now here’s little old me. What can I do?
Well here’s how I picture it. It’s like taking a little BB and pinging it off the bowling ball.
Now a BB is nothing compared to a bowling ball. But the impact of one BB has the ability to change the course of the bowling ball ever so slightly.
Right now I’m helping redesign the website for the Christian television program “Wisdom for Winning.” Each full program is on the website, but now remember, I’m thinking of the word impact.
The way the website is right now, the only way a person can be impacted is by watching the full-version of the program.
But when someone comes to the website, they may not want to watch the full version. Or they might start to watch it and not make it past the introduction. There are powerful points in each show, but if they never get to them, we will make no impact.
So with this word impact in mind, here is what we are doing. We are pulling out little highlights from the show, short video clips of the most powerful points. Plus we are typing out the text of these “Points of Impact,” which is what we are calling them. Do you like that? “Points of Impact.”
The goal is that when someone comes to the website, even if they only look at the home page and go no further, there will be some Points of Impact right there – little BBs that are changing the course of the world, even if just a little.
Okay, now that’s all good – as far as it goes. But what if people don’t come to our website? Our content can have no impact if no one comes to the website.
So our next goal is to pick the very best content and put it on a popular website like YouTube. People are constantly searching and clicking and passing the time by watching videos on YouTube. Well if they search for a topic we have addressed on the program, this is our chance to make an impact. We already have the content. It’s just a matter of going that extra step by posting it on YouTube.
And what’s the point? The point is to make an impact on this world for Christ.
I want to toss my little BBs and keep tossing them. I want to change the course of the world. I want to move that big bowling ball just a little bit more in the direction of our Lord and Savior.
Now think about this. What are the little BBs I’m tossing? I think of the BBs as “God’s truth.”
This old sinful world is rolling toward deception and darkness and wickedness. We want to steer it toward truth and light and righteousness. And what is the agent of change that will get it there? God’s truth.
And that includes God’s truth about everything, from salvation to family life to government.
God’s truth brings freedom, like Jesus said in John 8:32 – “Then you will know the truth, and the truth will set you free.”
We know the truth through God’s word. John 17:17 says, “…Your word is truth.”
God’s word brings light. Psalm 119:105 says, “Your word is a lamp to my feet and a light for my path.”
So this is what we do. We use God’s truth to make an impact on the world.
I heard a guy the other day criticizing Christian media. He said it was preaching to the choir, and was having no impact on the world.
But Christian media does have an impact. I heard from a lady in Miami the other day. A friend of hers is in a local prison – and he listens to this radio station! God’s truth is coming through this radio station into that prison, and the world steers just a little more toward Christ because of it.
So think about this word “impact” today.
How can you impact the world for Christ?
It may not seem like a big impact, but let me tell you, a bunch of little impacts will add up.
So make an impact on your little corner of the world today. Shine the light of God’s truth in all situations and impact the world just a little more in the direction of our Lord and Savior Jesus Christ.
Comments?
E-mail me: dougapple@wave94.com.
May God bless you today! With Apples of Gold…I’m Doug Apple.
© 2009 The Arrow’s Tip
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(Proverbs 25:11 – “A word fitly spoken is like apples of gold in settings of silver.”)
Why “The Arrow’s Tip”? Each morning, after diligently seeking the Lord, I write Apples of Gold. Then before I release it to the public I pray one final prayer, “Lord, send forth your arrows.” I envision Apples of Gold as arrows, tips dipped in the river of the water of life that flows from the throne of God (Rev. 22:1), sailing toward the hearts and minds of men and women around the world.
Doug Apple
General Manager - Wave 94
Christian Radio for Tallahassee
PO Box 4105
Tallahassee, FL 32315
(850) 926-8000
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